The Story

is Everything.

A Creative Toolbox must include a variety of instruments to communicate a brand’s story in the most genuine manner. Strategy, Art Direction, Photography, Visual Design, and User Experience all work together to create an effective online or offline narrative. Without them, you’ve got no Story.

Photo Shoot for
LACSON RAVELLO

A project always goes better with wine and cheese.

Creativity Uncorked.

An innovative product needed a branding boost to introduce its wine preservation system to the consumer market. The multi-layered approach included distinctive Art Direction, Visual Branding, Web Design, and a two-day Video Shoot in Wine Country.

Function & Form

The engineering & movement was an crucial part of the product brand to highlight.

Quality Craftsmanship

The construction of the case and strap were important detail for the audience.

Product Options

Finding the right style and combination of options was key for each customer.

A Long-Term Strategy

The product launch was just Step One in a successful brand roll-out and plan.

A New Watch Brand Finds its Time.

More than getting clicks.

Visually Tasy UI/UX.

A new website-builder required a consumer-friendly approach to intuitively onboard its new customers as well as keep users engaged. While developing a long-term Visual & Brand Strategy, an in-depth UI System was created in conjunction with User Testing, Rapid Prototyping, and Web Development.

A Bit of Inspiration—with a side of Creativity.

I’m always looking for other creative compatriots, as well as collaborators and project partners.

OFFF St. Petersburg Main Titles | The Mill 2:04

The Universal Declaration of Human Rights 4:31

OFFF Qatar Introduction | Mucho 4:42

ABOUT ME

For two decades I have developed award-winning creative strategies, campaigns, identity systems, and products for Fortune 50 companies such as Apple, Sony, and NBC—as well as growing startups. My areas of expertise include Visual Design, Art Direction, Creative Strategy, Brand & Product Development, and User Experience for web & broadcast media, applications, and consumer products.

Select Clients include:

Adobe • Apple • Cap Gemini Ernst & Young • Cisco • eBay • Environmental Issues Council • General Motors • Hewlett Packard • Intuit • John Deere • Kodak • Lowe’s • Microsoft • National Association of Broadcasters • NBC • St. Jude Children’s Research Hospital • Select Comfort • Sun Microsystems • Sony • Stanford University • United States Postal Service • World Alliance for Decentralized Energy

Inspiration

I incorporate a lot of influences into my work, and am a Visual Artist, Watchmaker, and Illustrator in addition to my Design Projects.

My Clients

I have worked with a wide range of companies over the years—both large & small.

REACH OUT ANYTIME

Feel free to submit the form below and I will be glad to follow up within 24-48 hours.