A Creative Toolbox must include a variety of instruments to communicate a brand’s story in the most genuine manner. Strategy, Art Direction, Photography, Visual Design, and User Experience all work together to create an effective online or offline narrative. Without them, you’ve got no Story.
A project always goes better with wine and cheese.
An innovative product needed a branding boost to introduce its wine preservation system to the consumer market. The multi-layered approach included distinctive Art Direction, Visual Branding, Web Design, and a two-day Video Shoot in Wine Country.
Function & Form
The engineering & movement was an crucial part of the product brand to highlight.
The construction of the case and strap were important detail for the audience.
Finding the right style and combination of options was key for each customer.
A Long-Term Strategy
The product launch was just Step One in a successful brand roll-out and plan.
More than getting clicks.
Visually Tasy UI/UX.
A new website-builder required a consumer-friendly approach to intuitively onboard its new customers as well as keep users engaged. While developing a long-term Visual & Brand Strategy, an in-depth UI System was created in conjunction with User Testing, Rapid Prototyping, and Web Development.
For two decades I have developed award-winning creative strategies, campaigns, identity systems, and products for Fortune 50 companies such as Apple, Sony, and NBC—as well as growing startups. My areas of expertise include Visual Design, Art Direction, Creative Strategy, Brand & Product Development, and User Experience for web & broadcast media, applications, and consumer products.
Select Clients include:
Adobe • Apple • Cap Gemini Ernst & Young • Cisco • eBay • Environmental Issues Council • General Motors • Hewlett Packard • Intuit • John Deere • Kodak • Lowe’s • Microsoft • National Association of Broadcasters • NBC • St. Jude Children’s Research Hospital • Select Comfort • Sun Microsystems • Sony • Stanford University • United States Postal Service • World Alliance for Decentralized Energy
I incorporate many influences into my work—being a Visual Artist, Watchmaker, and Illustrator in addition to my Design Projects.
I have worked with a wide range of clients, including Fortune 50 companies and early to mid-growth start-ups within the Consumer Marketing, Healthcare, Finance, and eCommerce industry segments.
REACH OUT ANYTIME
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